The wraps are made with aged cheese during the cheese making process, enzymes naturally convert the lactose to lactic acid over time. So here is what the Folios website has to say about how this is possible. (In case you are thinking…duh, why would you wonder, I have a BA not a BS). It tasted pretty good, not how I would expect lactose free to be. Before I became emotionally invested in the outcome I decided to see how I liked the cheese by tasting it as is immediately out of the package. Lactose Free cheese (?), I pondered (very quickly) how that was possible. The products have the magic marketing words of Gluten Free and Lactose Free but typically for me, free in this context does not demand my attention. They were kind enough to send one each of their three varieties of Folios. New Jersey based Lotito Foods is a specialty foods manufacturer and importer of Italian foods. In my hierarchy of pitch responses, the word FREE might get my attention, but the word CHEESE will demand my attention. In the case of Folios Cheese Wraps such was not the case – their pitch was strong and the product seemed appealing. While I will write for food, I would prefer more than one bite per byte. Often the sample is barely enough to get a true sense of the product or the offer itself is unappealing. Sometimes these pitches offer free samples. As a food writer, blogger, mystery shopper, social media person and more, I get a multitude of press releases to try new food items.
0 Comments
Leave a Reply. |